Brioni | Salt Lake City, Utah | City Creek Center

Founded in Rome in 1945, Brioni continues to be a leading innovator in the fashion industry. In addition to putting on the first ever men’s fashion show, Brioni was one of the first brands to introduce luxury materials such as silk and brocade into the construction of its suits. The result was a trim silhouette with unmatched style and sophistication. The fashion house was named for the Croatian island of Brijuni, a popular getaway destination for Italian aristocrats throughout the 20s and 30s. Everything about the brand exudes influence and status.
Today, the tradition and name live on. What sets Brioni apart from any other is the laborious, painstaking detail that goes into every element of the suits they craft. They are entirely handmade from only the finest materials from around the globe, including cashmere, baby alpaca, super-spun wools, silk, and silk-blends. Every tailor is taught for four years before they are even allowed to handle fabrics for clients. They are obsessed with perfection, so much so that every element of their products is kept exclusively in house. Nothing is ever rushed. It takes about 28 hours of diligent work before a suit is even considered complete. The beauty lies in the detail and timeless style embodied through every fiber of fabric. Additionally, Brioni is well known for its bespoke suits. Unlike a “made to measure” suit, a Brioni bespoke is tailored not to a certain design, but to the exact specifications of one person. It provides the wearer with a truly unique and lasting suit. 

The Brioni name symbolizes elegance, power, and perfection, as do those that wear it. Along with numerous celebrities, pop stars, and politicians, Brioni is most commonly recognized as the “James Bond” suit. It inspires an aura of unrivaled confidence, quality, and affluence.