SINCE 1951 MaxMara has been a major player in haute couture, high fashion. With it's home in Reggio Emilia, Italy they are known for the same Italian sophistication that many other are, with a twist. MaxMara included 23 collections, Utah Woolen Mills is proud to carry their Studio collection for the first time to Salt Lake City.
Not familiar with MaxMara? Let us introduce you to this amazing fashion house.
Started by Achille Maramotti in 1951, as stated above, his desire for his brand was to be something uniquely high fashion in a world of hand tailored goods. The name "Mara" comes from an abbreviation of his last name while "Max" was meant to show the strength of each collection. Maramotti was the first to conceptualize and then create an industrial process that could support the production of high quality designer clothing. The company is still owned by the Maramotti family.
Today, Maxmara is a leading figure in women's wear. With everything form very forward runway looks to ready to wear collection you can be assured that you will find something you'll love.
Recently they have had a huge number of celebrity enforcement from women like Amy Adams and Jennifer Garner. To be carried in Salt Lake City is such a delight for us. Since our initial launch party, their collection has been a huge success in our store and will continue to be something that will change the way that people look at Salt Lake City in terms of fashion and merchandise.
Come in and see what this incredible brand has to offer for you!