PRESIDENT’s is a contemporary menswear brand made in Italy. Their goal is to make garments that will endure for years without compromising their contemporary style.
PRESIDENT’s was originally founded in 1957 by 7 Bell S.p.A, a Tuscan atelier with an illustrious history, founded by the grandfather of current creative director, Guido Biondi. Guido, was born into the fashion world, to a family that has deep roots in the local manufacturing industry. He's said that he spent his child surrounded by piles of fabrics, patterns, and sewing machines, and he's followed this seemingly predestined path to his current vocation, picking up the company that his grandfather founded more than fifty years ago. Now, Biondi has picked up the President's mantle and used his sartorial pedigree to grow the brand and its focus on creating relaxed sportswear made from fine fabrications and time-honored craftsmanship.7 Bell has long been known for its superior quality garments and was the very first producer of Italian denim.
Something we have learned from PRESIDENT’s, it is that quality and excellence comes from doing the small, subtle things in the very best way possible, starting with the finest fabrics: Egyptian cotton, quality cashmeres, and selections from some of the top Italian textile houses Larusmiani and Loro Piana. Each material is chosen according to its performance, feel, drape, and the way it wears over time. Because no fine fabric performs on its own, the way they put them together is equally important. Unlike any industrial apparel brand, and unlike even the vast majority of luxury brands, PRESIDENT’s makes use of the strongest, most durable stitching methods, even if that means more time and cost.
All of their denim is fine Japanese selvedge, and sewn together with antique machines with double and triple stitches for natural wear and the maximum longevity. PRESIDENT’s feel that even their most casual garments deserve some love. From the classic tee to the minimal crewnecks in Japanese cotton or fine cashmere, they feel that basics made well out of the best materials last longer, wear better, and will become beloved staples in your wardrobe. On the hardware such as buttons, zippers or even the button enclosures, there is special attention paid to the parts of the garment that go through the most stress. Solid hardware makes your garment look brand new for longer.
From time to time, President’s collaborates with other brands from around the world who share the same passion for meticulous quality and world-class function, form, and materials. With every collection, PRESIDENT’s combines tradition with research to make true contemporary classics, Crafted in Tuscany.
At UWM Men’s Shop we are thrilled to add this amazing brand to our growing men’s casual department. Do yourself a favor and come check out PRESIDENT’s today.